Tualcom: Redefining Communication and RF Technologies

A Powerful Logo and Brand Identity by Kenarkose Creative

In the world of communication and RF technologies, Tualcom stands out as a company dedicated to developing and producing compact, efficient, and application-specific communication and RF systems. To visually represent these core values, Kenarkose Creative designed a powerful logomark and branding system that captures the essence of Tualcom.

The logomark itself is inspired by radiofrequency waves, symbolizing the fields in which Tualcom operates. It cleverly connects the letters T, U, A, and L, while the "COM" in TUALCOM represents the word "communication." By consciously eliminating the remaining part of the company name from the logomark, Kenarkose Creative emphasizes the word TUAL, projecting it through a continuous red band.

The branding system revolves around horizontal red stripes coupled with vertical blue ones, creating a sense of continuity and communication. This visual language is consistent across all digital and printed media, ensuring a cohesive and recognizable brand identity for Tualcom.

To maintain consistency, all necessary PMS color codes were provided for printed and digital media. Additionally, RAL equivalents of these colors were selected for the interior office space, creating a harmonious and visually appealing environment.

The logo and visual system were designed in a vector format, allowing for adaptability to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was also prepared to ensure the correct usage and reproduction of the visual elements. This manual serves as a reference for employees, enabling them to grasp the visual language and core values of Tualcom.

Through extensive research and careful consideration, Kenarkose Creative successfully addressed the challenge of creating a new logo and branding system that would be both welcoming and unique. The result is a visually striking representation of Tualcom that resonates with industry professionals and newcomers alike.

Recognizing the impact of this design, Tualcom has embraced the powerful change while preserving its existing visual system. The client's satisfaction is a testament to the success of Kenarkose Creative's approach.

Kenarkose Creative's work on Tualcom's logo and branding has been recognized with the prestigious Bronze A' Design Award in 2020. This award celebrates designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.